Many businesses invest a small fortune in innovations and new technological products, but only the least of these solutions will thrive in real market conditions. Others might create technological perfection that unfortunately fails to meet a product-market fit. Business analysis is a foundation that makes a difference by developing a clear vision of software products, setting sustainable product growth vectors from the very beginning, and sticking to a roadmap to their success in the industry.

Business analysis (BA) leverages industry-specific methodologies to identify underserved market segments, reveal opportunities for business, and bridge gaps between stakeholders and the development team by setting clear goals and identifying requirements for software solutions. Acting as agents of change, BA experts facilitate the evolution of software products and optimize the development processes to maximize the value delivered to their stakeholders. As a result, both end-users and stakeholders obtain a desirable product.