Social Media Specialist

  • Part Time
  • Remote

Website LinkYou.ca

Job Main Purpose

Social Media Expert role encompasses responsibilities related to strategy development, content creation, community engagement, advertising, and analytics.

 

Duty 1
Social Media Strategy
Tasks
1.      Develop and implement comprehensive social media strategies aligned with business goals.
2.      Identify target audiences and tailor content to enhance brand visibility.
Duty 2
Content Creation and Curation
Tasks
1.      Create compelling and visually appealing content for various social media platforms.
2.      Curate relevant content from industry sources to maintain a diverse and engaging social media presence.
Duty 3
Community Engagement
Tasks
1.      Monitor social media channels for brand mentions and audience interactions
2.      Engage with audience through comments, messages, and community building.
Duty 4
Campaign Management
Tasks
1.      Plan and execute social media campaigns, including promotions and product launches.
2.      Monitor and analyze campaign performance, making data-driven adjustments as needed.
Duty 5
Social Media Advertising
Tasks
1.      Design and execute paid social media advertising campaigns.
2.      Optimize ad performance through A/B testing and audience targeting.
 

 

Duty 6
Analytics and Reporting
Tasks
1.      Utilize analytics tools to track and analyze social media performance metrics.
2.      Generate regular reports with insights and recommendations for improvement.
Duty 7
Stay Updated on Trends
Tasks
1.      Stay informed about social media trends, algorithm changes, and emerging platforms.
2.      Incorporate innovative and trending elements into social media strategies.
Duty 8
Collaboration with Marketing Team
Tasks
1.      Collaborate with marketing teams to ensure alignment of social media efforts with overall marketing strategies.
2.      Integrate social media into larger marketing campaigns.
Duty 9
Brand Advocacy
Tasks
1.      Identify and engage with brand advocates and influencers.
2.      Foster relationships with influencers to amplify brand reach.
Duty 10
Social Listening
Tasks
1.      Monitor conversations in the social media landscape related to the brand and industry.
2.      Use social listening tools to gather insights and address potential issues proactively.
 

Work Environment

The work environment remote, meetings or training are conducted remotely. The hours are Part-Time, Sunday through Thursday, although some overtime may be necessary to meet deadlines or resolve problems..

 

Required Skills & Qualifications:

  • Bachelor Degree in Marketing, communications, or related field.
  • Proven experience in social media management.
  • Strong understanding of social media management.
  • Strong understanding of social media platforms, analytics tools, and trends.
  • Creativity in content creation and campaign execution.
  • Excellent communication and interpersonal skills.

 

Tools and Equipment

  • Laptop
  • Camera
  • Internet

 

Internal and External Communication

  • Marketing specialists
  • Content creators
  • Design team
  • Sales & Marketing supervisor.

 

 

What benefits do we offer?

A great atmosphere and team working environment.
Canadian experience letter if performance met expectations.

 

Tagged as: social media

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